Meaning – Loud advertising and promotion.
Example – 1) The new movie by Steven Spielberg is getting a lot of hype.
2) Don’t believe the hype !
Etymology – In the early 1800s, a ‘hype’ was a scam or swindle. A scam is a false story or trick through which someone tries to get money from other people. Modern advertising has the same objective as old-time scams: to separate people from their money, while using as much ‘hype’ as possible.
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